Pesa backs sickle cell nonprofits with $20,000 anniversary initiative

Pesa is marking its fifth anniversary with a $20,000 charitable partnership with the Adekunle Gold Foundation to support sickle cell organizations in Nigeria, Canada, Ghana and the UK. The initiative aims to expand screening, counseling, wellness support and awareness across a broader care network.

Why it matters: - Pesa is directing anniversary spending toward sickle cell support instead of a brand-only celebration. - The $20,000 commitment will flow to frontline groups serving patients and families in four countries. - The initiative could widen access to screening, genetic counseling and psychosocial support across the African diaspora.

What happened: - Pesa announced a community impact partnership with the Adekunle Gold Foundation to launch “We’re Not Done.” - The initiative is part of Pesa’s fifth anniversary celebrations. - Pesa committed a $20,000 charitable donation to fund the first cycle of the program. - The program will support selected beneficiaries in Nigeria, Canada, Ghana and the United Kingdom.

The details: - Beneficiaries include Sickle Cell Advocacy Management Initiative in Nigeria. - Beneficiaries include Not Just You in Canada. - Beneficiaries include Sickle Life in Ghana. - Beneficiaries include It Takes A Village in the United Kingdom. - The initiative combines wellness activities, psychosocial support, sickle cell screening, genetic counseling and public awareness. - Pesa said the partnership reflects its view that customer relationships extend beyond financial transactions. - Tolu Osho, Pesa co-founder and CEO, said the company wanted to mark five years by giving back to communities that have supported the business. - Osho said the company sees the work as support for people affected by sickle cell disease across the African diaspora. - Adekunle Gold said the initiative is intended to turn awareness into action. - Adekunle Gold said the partnership will give organizations more resources to reach more people.

Between the lines: - The partnership gives Pesa a visible social-impact angle as it celebrates a milestone year. - The campaign also extends Pesa’s brand beyond payments into community health and diaspora support. - The focus on sickle cell disease aligns with a condition that affects many families across the communities Pesa serves.

What's next: - The Adekunle Gold Foundation, backed by Pesa funding, will continue using resources, advocacy and visibility to support individuals and caregivers affected by sickle cell disease. - Pesa and the foundation are positioning “We’re Not Done” as an ongoing effort rather than a one-time donation. - The initiative is expected to deliver its first round of support through the named beneficiary organizations.

The bottom line: - Pesa is using its anniversary to fund a targeted health initiative that links brand celebration with direct community impact.